One of the organisers who helped bring the Great British High Street award to Crickhowell has hailed the win.

Judges said the town demonstrated a strong community-based approach to revitalising its high street, handing down £15,000 to spend in the local community.

The Corn Exchange group spent 10 months raising money to buy a local pub to prevent it being turned into a supermarket, back in 2016.

Over 250 locals rallied together to raise £500,000 and buy their building back.

Tim Jones, from the Corn Exchange, said the achievements underscore the community’s ‘vibrant’ centre.

"This award really has galvanised the community as a whole and highlights the fantastic work we do, it really is an astonishing achievement," he said.

"We have a brilliant vibrant community that won't be defeated. I felt we'd have a chance to win a Welsh award but to beat high streets from across the UK is brilliant."

"We have shown what we can do when the community come together as one. Keeping the pub open allowed us to open up small businesses, all of which have benefited the town.

"The judges told us the competition was easy to judge as the work our town had done was fantastic."

The town’s Corn Exchange group nominated Crickhowell, which came up against and bested scores of larger towns to come out on top. ??Crickhowell’s range of independent, family-run businesses, as well as the community’s strength, said judges, scooped the win.

The community’s 'Totally Locally 'campaign brought over 100 shops and businesses together to encourage visitors and residents to shop locally.

The UK government's high streets minister, Jake Berry, said: “Congratulations to Crickhowell and to all of the winners and finalists nominated for this year’s Great British High Street Awards.

“Across the whole UK, there’s a real determination from local communities to keep their high street vibrant and strong, and these Awards reflect that.”