CRICKHOWELL-based educational arts charity, Arts Alive Wales, will be entering the new year with a new name. From January 1st the organisation will be known as Peak.

The charity, which this year celebrates its 30th anniversary, has decided on a new name and look that they say will help promote the organisation and its work to a wider audience.

The name Peak has already been in use by the charity for its visual arts programme for the last four years, gaining recognition for artist-led projects in collaboration with Canal & Rivers Trust, Green Man Festival, Brecon Beacons National Park and Abergavenny Food Festival amongst others.

Creative Director Rebecca Spooner commented, ‘Peak seemed a natural choice for our new name. It is short and memorable, and connects to our unique rural location as well as pointing to the ambition of our work with communities and professional artists.’

The organisation is a member of Arts Portfolio Wales, one of 67 arts organisations that receive investment from Arts Council of Wales. Major UK funders, including BBC Children in Need and the Health Lottery, are also supporting its arts projects for children and young people in the region.

Chief Executive Justine Wheatley explains,‘Participation in the arts is at the heart of everything we do, creating opportunities for those with least access, especially for children and young people of all abilities and backgrounds.’

The new website www.peak.cymru will go live on February 1st.