BLAENAVON based Vin Sullivan is supporting a cheesy challenge as it sponsors the Best British Cheesboard at this year's Great British Cheese festival.

Vin Sullivan is urging chef's and restauranteurs to enter their cheeseboards in the hope of enjoying the sweet smell of success. Cheese lovers from all over Britain are due to descend on Cardiff Castle for the annual Great British Cheese Festival this weekend.

Vin Sullivan's support as one of the UK's leading quality food wholesalers lends a seriously gourmet touch to the award, as the company supplies some of the UK's leading catering establishments.

John Sullivan, MD, said, "As sponsors we get to enjoy the event, without having to worry aboutjudging. With so many fine British cheeses now available we look forward to

seeing the winning cheeseboards and the crowing glory would be to see a

Welsh cheeseboard win the overall prize. To encourage as many entries as

possible Vin Sullivan is also offering any of its customers who win, in

addition to the raft of prizes offered, £100 worth of cheese free."

The award is the longest running and most prestigious of the events awards

requiring careful consideration of not only the taste but also how the

cheeses are described, served and accompanied. The impressive awards ceremony will be held in the Millennium Stadium and kicks off the weekend celebrating British cheese. More than 450 cheeses from across the British Isles along with markets displaying an array of extraordinary foods will be on offer for visitors to enjoy.

The profile of Vin Sullivan's product range has developed over many years, delivering high-class gourmet foods alongside everyday staple products. Seeking out new products, new ingredients and new ideas to be used in restaurants around the country is an ongoing process. Vin Sullivan's unrivalled experience in supplying the highest quality food ingredients to hoteliers and caterers stands them in good stead as supporters of this year's Best British Cheese board 2008.