Abergavenny-based photographer Hannah Merrett has set about normalising breastfeeding through a series of photographs depicting mums feeding their little ones in relaxed environments such as at home and out and about in their local community.

The aim is to give women confidence to feed their babies when they’re out - something which can be daunting, particularly for new mothers.

The project already has its own online space on Facebook ‘The Beauty of Mummy’s Milk’, with a photo-a-day being added of little ones feeding.

With the backing of health professionals, flyers and posters are being made to be displayed in the windows of local venues such as coffee shops, to show people that they are breastfeeding-friendly.

Hannah said, “Although this should not be necessary, many mothers feel nervous about whether they will receive negative reactions when feeding out and about. A simple window sign can give them the reassurance they need at a time when they might be feeling vulnerable.”

The project itself has gained a huge amount of support very quickly.

Since its launch a few days ago, Hannah has received more than 600 messages from mothers willing to take part and be photographed, and has been in talks with both health professionals and breastfeeding groups locally to see how this project can best help to support breastfeeding mothers.

See more about Hannah’s project in next week’s Chronicle