A florist from Abergavenny has won Interflora’s Great British Bloom Off - a national floristry competition to find the best of the best in UK floristry.

Charlotte Davies, 34, who works at Hilary’s Floral Design in Abergavenny, took the title of Bloom Off champion after impressing the judges week after week with her floral artistry and eye for spectacular stems.

The show, which was produced and aired exclusively on IGTV, tasked four florists from across the UK to take on weekly design challenges, each one a test of their creativity and technical know-how.

Judging the florists’ efforts were the best in the business: florist to the stars Simon Lycett, internationally renowned floristry judge Karen Barnes and interior designer and colour expert Eva Sonaike.

Charlotte stole the show with her Feel Good Flowers - a hand tied bouquet designed as a pick-me-up for a friend, and her showstopping tablescape for a dinner party.

Interflora launched The Great British Bloom Off to celebrate the skill and creativity of artisan florists on the high street.

Talking about the competition, Charlotte said: “I love competitions as they are a perfect opportunity to get creative and use a range of different colours and blooms.

“For the Feel Good Flowers round I spent a lot of time researching the meaning of different flowers as well as the psychology of colours. I chose to use cheerful hues like yellow, orange and cerise and include some more exotic stems that nodded to the optimism of summer and the possibility of foreign travel..

“In the final round, which was the table arrangement round, I created an arrangement in the style of a runner with lots of pastel colours and a pop of orange with gorgeous orange lantern flowers.

“I know all the other florists who competed from previous competitions, so it was so lovely to see them all again and they all created some beautiful designs.

“When I was announced as the winner, I was quite shocked. I knew I was competing against people who are so talented, so I was over the moon when I realised I’d won.”

Judge Karen Barnes said: “The talent on display in this competition really was incredible. Every bouquet and arrangement was a spectacle, and the other judges and I were in awe of some of the designs.

“However, in two nail biting rounds Charlotte’s amazing work truly stood out to us all, and she was a worthy winner.”

Erica Nicholson, Senior Brand Manager at Interflora said: “Every single one of our gifts is completely unique, and hand-crafted with love on the British high street. The Bloom Off was a chance to give our audience an insight into the creative process that takes place behind closed doors in our florists’ shops, up and down the country, and to shine a light on some of the amazing personalities that make up our 900 strong network. We’re so proud of this new series and hope our audiences love it.”

To view the series go to: Interflora.co.uk/content/bloom-off