Visitors from across the UK and as far afield as Ireland, Holland, France and Germany are being tempted to ‘take an adventure’ in the Brecon Beacons National Park this year.

2016 has been designated Year of Adventure as Visit Wales looks to attract more visitors, with a focus on the variety of activities available and the Brecon Beacons is playing its part with a #AnturBannau and #EpicBeacons campaign.

As well as the obvious outdoor pursuits, the PR and social media campaign focuses on the spiritual, heritage, cultural and culinary - from the amazing stargazing opportunities afforded by the region’s Dark Skies designation and the soon-to-be completed Abergavenny to Llandeilo cycle route to the Miller’s Experience at Talgarth Mill and the personal knowledge of local ambassadors such as the writer Horatio Clare.

The campaign, which runs until the end of March, is being driven by the trade association, Brecon Beacons Tourism and the Brecon Beacons National Park Authority. It is working closely with tourism businesses in the area, with advice and guidance on sustaining their communications throughout the Year of Adventure and linking with the overall Visit Wales campaign (which is using the hashtags WalesAdventure and FindYourEpic.

* The tourism industry in Wales saw record growth in 2014 and reports from last year are showing further growth.

The Year of Adventure has got off to a good start with Wales and its attractions listed by an unprecedented number of global media outlets - from Rough Guide to Lonely Planet to Forbes - as a must-see place to visit.