BURGER chain McDonald’s is definitely not loving a Facebook page which has been leaving customers of the fast food giant with a somewhat unsavoury taste in their mouth.

Until earlier this month the ‘Abergavenny McDonald’s’ was a relatively inconspicuous and average page on Facebook where fans of the burger franchise went to leave complaints and compliments for the benefit of other social media users.

As in all things, people’s experiences of an outing at the ‘Golden Arches’ was hit and miss. Some were content, some were outraged, and some fell somewhere between the two extremes.

Yet last week, on Friday the 13th, of all days, things took a turn for the worse on the ‘Abergavenny McDonald’s’ Facebook page when what appeared to be a spokesperson for the company began to insult any customers who dared to complain.

Unhindered by any professional restraint or dignified decorum, someone under the banner of ‘Abergavenny McDonald’s’ began to make fun of and belittle the hordes of bewildered fast food fans.

Take for example the response to this one star review written by one disgruntled customer on August 15.

“Just got home to find a McChicken sandwich we paid for as part of a meal wasn’t included in the bag when we got in. The fries and milkshake that were ordered as part of same meal were included. How do you miss the main part of the meal order?”

There was no response forthcoming at the time of the compliant to apologize for such dire quality control, but on October 13 at 12.10pm someone under the guise of ‘Abergavenny McDonald’s’ decided to rub salt into an already raging wound and wrote, “You sure you didn’t chow down on it on your way home you naughty little chunka?”

It gets worse.

In response to an angry review written on April 17 complaining the staff were rude, ‘Abergavenny McDonald’s’ churlishly snapped, “Our staff are not rude at all, you deaf as well as blind?”

Things then become even more savage when one disappointed lady’s review of July 2, complaining about the food and it’s lukewarm temperature, was met with this snarky response, “Sorry we had some Polish in on trial. They are now gone. Come in for a free pot of ketchup when passing. X.”

When earlier this month a frustrated customer complained that McDonald’s always messes her order up she was met with the following nugget of advice, “Cook then you lazy blighter!!!”

And another customer who complained the the fast food franchise failed to live up to its name was told to, “Tell the other customers to do one, then we can do yours quicker.”

And when one disbelieving customer barked, “Your attitude is absolutely disgusting. Awful response to customers. Call yourself a manager.”

‘Abergavenny McDonald’s’ replied with, “Who said I was the manager. You think a manager would write these replies or reply with corporate bull crap?”

Such discourtesy was not taken lightly. Lifelong fans of Ronald McDonald contacted the Chronicle and enquired if the page in question was genuine. Could the unbelievable comments really be coming from a loose cannon in the McDonald’s organization?

One women certainly felt the page was bona vida and accused the store of committing “death by social media.”

She wrote, “I have just read a number of reviews on McDonalds Abergavenny and honestly cannot believe the response from whoever is managing their social media. Well done McDonalds, I’m using this in next week’s marketing master class! Idiots!”

The truth however is a different kettle of fish. When contacted by the Chronicle, McDonald’s explained that although they are not sure who is responsible for the Facebook page, it is absolutely nothing to do with them.

A McDonald’s spokesperson said, “We’re aware that this fake Facebook page has been created and we’re working to have it taken down. We apologise for any confusion or offence the page has caused.”

The Chronicle can report that the offending page has now been removed.