A NEW campaign raising awareness of coercive control as abusive behaviour has been launched across Wales.

The Welsh Government campaign, ‘This is Not Love. This is Control’ aims to help people identify coercive control behaviours.

Coercive control is a form of abuse - it can be subtle, making it difficult to identify and to recognise as wrong and abusive. Those experiencing it are often left feeling belittled and isolated.

Limiting a person’s access to money, dictating what they can wear and making them cut contact with their friends and family are examples of coercive control.

An estimated two million adults in Wales and England experienced domestic abuse in the last year - 65% women and 35% men.

Anyone who believes they are experiencing coercive control or any kind of domestic abuse, ca call the free and confidential Live Fear Free helpline on 0808 8010 800 or visit livefearfree.gov.wales to message an adviser.