•Welsh women say a resounding no to beards• Scent voted more important than intelligence• George Clooney voted the ideal male celebrity, ahead of David Beckham, Harry Styles and Brad Pitt• Good physique not a priority

It’s the age old question – what do women want in men? What’s more important, height? Muscles? Beards? A new comprehensive survey by men’s grooming brand men-ü has put an end to such speculation by revealing once and for all what the women of Wales want.

The research shows that the ideal man has lovely eyes, great humour and personality, a great scent and a smooth shave. When asked to look toward the world of celebs, Welsh women voted George Clooney as the ideal man, leaving all competitors in the shade as the male celebrity choice.

According to the survey, humour and personality are the most attractive traits they look for in a man with 77% listing them as the most important factor. Nice eyes are also attractive to 64% of Welsh women, whilst only 9% said a good physique was a priority – proving it is not all about hours clocked in the gym!

A man’s smell is an important factor for over 4 in 10 women in Wales, whereas only 41% listed intelligence – revealing that Welsh women rate a good smell as more important than intelligence!

89% of women in the region want a man that takes pride in his appearance. In fact if men want a second date it’s essential they make an effort. Over a quarter of women in Wales said they wouldn’t see a man again if he wasn’t well groomed and that it would in fact ruin the date for them! The women said they are seduced most by lovely eyes (64%), nice teeth/smile (54%) and tall men (29%).

Wales women’s celebrity choice of George Clooney may be timeless but some traditional desires have changed. Chivalry is indeed dead – only 22% of women want a chivalrous man compared to 37% who want someone well humoured and witty and 37% who are looking for someone sensitive and compassionate.

Despite the booming beard trend in recent years it has not gained popularity amongst this region. More than 6 in 10 Welsh women want a close shaved man, especially in an intimate situation.

So there you have it. When trying to woo Welsh women – good smelling men, with nice eyes, teeth and personality – with a clean shave and a passing resemblance to George Clooney will likely come out on top!