Be Bright Be Seen 2026
Sponsored by Robert Price Builders Merchants
When the clocks go back in October, it will signal the end of British Summertime and the start of more of us travelling in the dark.
Whether that’s to go to work or school, the gym or a quick dash to the corner shop - the darker evenings make pedestrians harder to be seen by motorists.
So to help improve the safety of our children while they’re out and about this winter, we’re launching Be Bright Be Seen 2026 sponsored by Robert Price Builders Merchants.
The campaign will see us give away thousands of reflective keyrings to help children on the move remain visible as the nights draw in.
Teachers, teaching assistants, youth group leaders and sports coaches are all invited to apply online for an allocation of the free discs. You can make an application for the keyrings using the form below.
Free Keyrings
The specially designed keyrings - that could help save a life - will be handed out across the region to schools, clubs, sports teams and youth groups.
Our Sponsor
Robert Price Builders Merchants
Robert Price Builders’ Merchants is the largest independent builders’ merchants in South Wales with 32 branches covering the area. Our diverse customer base includes housebuilders, private and commercial contractors, public sector organisations, self-builders, local tradesmen and DIY customers.
Founded in Abergavenny in 1847, Robert Price was originally a stone and monumental merchant. The grandson of the founder canvassed local builders to establish support to open a builders’ merchant where stock was initially limited to basic heavy building materials and hay for horses.
Did You Know?
Apply for your keyrings below
Terms and Conditions - Be Bright Be Seen 2026
Eligibility:
This promotion is open to applications submitted by, or on behalf of, schools and community groups located within our publication area. Applicants must read, understand and accept these Terms and Conditions and agree to be bound by them.
Geographic limitations:
Applications for Be Bright Be Seen reflective keyrings must be submitted by or on behalf of a school or community group located within the designated circulation area of the relevant Iliffe Media publication or website
Incomplete applications:
Incomplete applications may not be considered for participation in this promotion.
Verification and contact:
Iliffe Media reserves the right to contact applicants for additional information regarding their application. Failure to provide requested information may result in the application being withdrawn.
Quantity of reflective keyrings:
If Iliffe Media is unable to fulfil the requested quantity of reflective keyrings, a different quantity may be offered, which could be higher or lower than initially requested.
Distribution decision:
The decision regarding the distribution of reflective keyrings will be made by Iliffe Media. All decisions regarding allocation are final.
Selection process:
Reflective keyrings will be allocated at random from all eligible applications received before the closing date. The closing date for applications is Sunday, October 25, 2026 at 23.59. Applications received after this date may not be considered. Submission of an application does not guarantee that the applicant will receive reflective keyrings.
Cost:
There is no cost to apply for or receive the reflective keyrings.
Marketing and media consent:
By applying, applicants agree that Iliffe Media Group and its associated companies may contact them to request photos or feedback to showcase the impact of the campaign. Where appropriate permissions have been obtained, images, feedback and other content may be shared on social media, Iliffe Media Group platforms, in publications or through other marketing channels.
Data privacy:
Personal data provided during the application process will be used for the purposes of administering this promotion. Where we have the appropriate permission or consent, relevant personal data may also be shared with third parties in connection with the campaign. Personal data may also be shared where necessary to administer the promotion, where required or permitted by law, or as set out in our Privacy Policy. For more information about how we collect, use and share personal data, please refer to our Privacy Policy
Liability:
Campaign partners or sponsors and Iliffe Media accept no responsibility for lost, delayed, misdirected or incomplete applications due to technical or other reasons beyond their control.
Changes to the promotion:
We reserve the right to amend, suspend or withdraw the promotion where reasonably necessary.
Agreement to terms:
By participating in the Be Bright Be Seen campaign, applicants agree to abide by these Terms and Conditions and accept Iliffe Media's decisions regarding the distribution of reflective keyrings as final.
Contact information:
For more information about the campaign, please contact: [email protected]